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“You Are Not Alone” 30-Second Online Spot

  • Facebook
  • Tweet
  • Google Plus
  • Pinterest

CLIENT
Williams Kherkher

PROJECT
Online spot, offering legal help for victims of transvaginal mesh complications

POSITION
Writer, Director, Post-production Supervisor, Graphic Designer, Co-editor

APPROACH
I’m a man so I knew it was going to be a challenge putting myself into the shoes of these victims. I interviewed over 20 females to focus group the script I had written. After several drafts we decided on a motion graphic theme and recorded 4 separate women for script readings. Aside from writing and directing the commercial, I also designed close to half the graphics in the spot. The motion graphics editor, as always, was a pleasure to work with. The spot was well-received and ran online for Pay-Per-Click viewing.

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